Tell us what we're missing

If there's a UK dog food or supplement brand you'd like to see in the directory, drop it here. We review submissions at every quarterly refresh and add brands that meet our editorial bar (publicly available ingredient list, sourceable verification page, no commercial relationship with us).

Brand suggestion

Brand name required

Brand website URL required

A link to the brand's UK product page is best. We need a publicly available ingredient list to score them.

Category required

Your name optional

Your email optional

Only used to confirm when the brand is added. Never marketed to.

Your relationship to the brand optional

Helps us weight the suggestion. We'll still apply the same editorial rubric regardless.

Why should we cover this brand? optional

What happens next

We collect submissions until the next quarterly refresh. Refreshes run in the last week of January, April, July and October.
We assess each suggestion against the editorial bar. The brand needs a publicly available ingredient list, a UK product page we can cite, and no commercial relationship with us.
We score using the same rubric. Five axes, weighted exactly as the methodology page describes. No exceptions.
We email you if you opted in. If you left an email and we add the brand, you'll get a link to the live entry.

Add a brand because someone paid us. We don't take payment for inclusion.
Add a brand without a publicly verifiable ingredient list. Marketing claims aren't enough.
Score a brand higher than the rubric supports because they have a strong story.
Promise a timeline. Suggestions queue for the next quarterly refresh.

Or email us directly: support@superwildpets.com

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