Our Story

A little bit about Superwild
  • Vet Developed
  • Pets First
  • Clean Labels
  • Human Grade Ingredients
  • Vet Developed
  • Pets First
  • Clean Labels
  • Human Grade Ingredients

Our mission is to create simple, powerful blends that support real health, using only ingredients that serve a purpose and deliver results. We believe caring for your dog shouldn’t be complicated or filled with compromise.

Dachshunds enjoying time together — Superwild founding story Dachshunds enjoying time together — Superwild founding story

Why we were born

Superwild was born out of a simple belief: our dogs deserve better than “good enough.” Like a lot of pet parents, we spent years trusting labels, only to realise most products were filled with shortcuts, fillers, and ingredients that didn’t truly support our pups’ health. Basically, an industry that prioritised profits over the ones we love.

We wanted something different. Something we’d feel proud adding to their bowl every single day. So we went back to the beginning, working with experts, studying what actually makes a difference, and crafting a blend rooted in real, functional nutrition.

What we promise

  • We always formulate with intention, owning every step of the process to ensure nothing is left to chance.

  • We always choose the most effective formats for absorption and results, and when they don’t exist, we create them. Science-backed and developed.

  • We always use real, whole-food ingredients you can recognise, crafted to deliver meaningful benefits to your pup’s daily health.

We do not

  • We never rely on unnecessary additives, keeping every ingredient purposeful and every formula clean.

  • We never use fillers or artificial shortcuts, and we never compromise the natural integrity of our ingredients.

  • We never create a product unless dogs genuinely love it, because if they won’t eat it, it doesn’t belong in their bowl.

Pets always come first absolutely no sacrifices for those we love and bring us endless joy.

Stephen, founder of Superwild
From our founder

"I created Superwild after one of my pups became very ill and sadly passed not long after. I thought I was doing everything right, but when I began digging into what we were actually feeding them, it sent me down a rabbit hole I couldn’t ignore. Low-quality fillers, unclear sourcing, ingredients that looked good on the front of the pack but didn’t deliver where it mattered. I was shocked that basically every single pet food, treat, or supplement on our supermarket shelves had some form of additives or ingredients that weren't needed.

Purely included to cut costs, and I couldn’t unsee it.

So I started learning. Speaking to experts. Studying formulations. Understanding what truly supports a dog’s health, not just what’s marketed well. I wanted something simple, something powerful, something I could trust with my own dogs every single day. Superwild was born from that journey."

Stephen Founder of Superwild

Your pup deserves to be super every day

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