Superwild Super Everyday supplement powder surrounded by natural ingredients on dark background

Superwild Super Everyday dog supplement powder jar with natural ingredients spread across dark surface

4.7/5 (1080 reviews)

Reasons why Super Everyday fills your dog's skin and coat issues

Name: Super Everyday
Brand: Superwild
SKU: SW-DP-P-01-30
Price: 19.0 GBP
Availability: InStock

Coat condition is built from the inside, over months. Super Everyday supports skin condition, the skin barrier and a glossier coat.

See what's in the scoop

AS SEEN IN

01
SKIN AND COAT

It is hard to watch your dog keep scratching

They scratch again, lick their paws and rub their face on the carpet. At night, the sound keeps both of you awake. When your dog cannot settle comfortably, you feel helpless. You want them calm, comfortable and able to enjoy their day without constant fussing.

Beef bone broth — source of hydrolysed collagen in Superwild Super Everyday

02
WHAT THE INGREDIENTS DO

Nutrients that support skin from the inside

Zinc and beta carotene support normal skin renewal. DHA helps maintain the protective skin barrier. Collagen provides amino acids used to make skin and coat, while quercetin supports a normal response when seasonal changes affect sensitive dogs.

Dog scratching, then calm with a glossy coat

03
HOW IT SUPPORTS SKIN

Why healthy skin needs daily nutrition

Skin is always renewing, and every new hair grows using nutrients from your dog's diet. Shampoos work on the surface, while daily nutrition supports the skin from within. A consistent supply of useful nutrients helps maintain the skin barrier, normal skin condition and a healthy looking coat.

04
BACKED BY VETS

Created with experts you can trust

Super Everyday was developed with veterinary nutritionists and reviewed by veterinary surgeon Joanna de Klerk. Every ingredient has a clear purpose, and every batch is independently tested for purity. Clear information, careful formulation and no need to simply take our word for it.

05
TRUSTED BY DOG OWNERS

Trusted by dog owners every day

Super Everyday is rated 4.7 out of 5 from over 200,000 customer orders. Behind that score are real dogs, everyday routines and owners sharing their experience.

Daily support for skin and coat

Supports the skin barrier

DHA and zinc help maintain normal skin condition and barrier function.
Feeds the coat

Collagen provides amino acids used to grow healthy skin and coat.
Supports seasonal comfort

Quercetin supports a normal response when the seasons change.

The ingredients that support skin and coat

Hydrolysed beef collagen

Joints and MobilitySkin and CoatGut Health

The structural protein behind skin elasticity and coat quality, broken down for absorption. Skin is largely collagen, and production declines with age.

Spirulina powder ingredient used in Superwild Super Everyday dog supplement for immunity and vitality

DHA from algae

CognitionHeart HealthInflammation Response

Omega-3 from the original source in the marine food chain. Supports skin barrier function and a balanced inflammatory response.

Zinc

Skin and CoatImmunity

Required across hundreds of enzymatic processes, skin barrier function and immune cell production among them. Deficiency shows in the coat first.

Green lipped mussel

Joints and MobilityInflammation Response

Omega-3 fatty acids and glycosaminoglycans, contributing to the same barrier and inflammatory pathways from a different direction.

Beta carotene

Gut HealthImmunityEye Health

Converted to vitamin A as needed, so there is no over-supplementation risk the way there is with preformed vitamin A. Supports skin, coat and eye function.

One scoop a day for skin and coat

Zinc, collagen, DHA and acerola cherry support the skin barrier and a glossy coat from the inside.

4.7

Rated 4.7 out of 5 stars

4.7 Stars (1,080 Reviews)

Super Everyday

Human-Grade Ingredients
Scientifically Studied

All-in-one topper

90-day money-back guarantee

Developed by veterinary nutritionists

Research-backed

No nasties, fillers or junk

Amount:

1 Pack
2 Packs
3 Packs
4 Packs

Monthly Supply SAVE 40% Billed monthly ~~£19~~ £11.40 38p / day

One-Time (Monthly Supply) Billed once £19 63p / day

Delivered on by Royal Mail

90 day money back guarantee.
See the difference or your money back*

Benefits

12 types of support. 1 scoop.
Mobility and joints – supports cartilage, comfort and easy movement.
Gut health – supports a balanced gut microbiome.
Digestion – supports firmer stools and better nutrient absorption.
Skin and coat – supports skin condition, barrier and a glossy coat.
Immune support – supports a strong, resilient immune system.
Cardiovascular – supports healthy heart function.
Mental sharpness – supports brain function and focus as they age.
Energy balance – supports steady energy and a healthy weight.
Inflammation response – supports a balanced inflammatory response.
Seasonal sensitivity – supports a normal histamine response through the seasons.
Liver function – supports healthy liver cells.
Urinary tract – supports a healthy urinary system.

12 types of support. 1 scoop.
Mobility and joints – supports cartilage, comfort and easy movement.
Gut health – supports a balanced gut microbiome.
Digestion – supports firmer stools and better nutrient absorption.
Skin and coat – supports skin condition, barrier and a glossy coat.
Immune support – supports a strong, resilient immune system.
Cardiovascular – supports healthy heart function.
Mental sharpness – supports brain function and focus as they age.
Energy balance – supports steady energy and a healthy weight.
Inflammation response – supports a balanced inflammatory response.
Seasonal sensitivity – supports a normal histamine response through the seasons.
Liver function – supports healthy liver cells.
Urinary tract – supports a healthy urinary system.

Why dogs love it

Made with real beef broth for a naturally rich taste
Designed to elevate every bowl, not mask it
A flavour dogs instinctively crave, every single day

Made with real beef broth for a naturally rich taste
Designed to elevate every bowl, not mask it
A flavour dogs instinctively crave, every single day

Our ingredients list

Not a single nasty. Ever.

INGREDIENTS: Hydrolysed Beef Collagen Peptides 1,000 mg, Glucosamine HCl 700 mg, Schizochytrium Algae Powder 650 mg providing at least 100 mg DHA, Beef Broth Powder 575 mg, Pumpkin Powder 500 mg, Freeze Dried Beef Liver 450 mg, Taurine 400 mg, Green Lipped Mussel Powder 300 mg, Chondroitin Sulfate 250 mg, L Carnitine 150 mg, Quercetin 150 mg, Hydrolysed Beef Liver 100 mg, Cranberry Extract 100 mg, Blueberry Whole Powder 100 mg, Acerola Cherry Extract 100 mg, Milk Thistle Silybin Complex 80 mg, Coenzyme Q10 30 mg, Natural Beta Carotene 3 mg active, Zinc 3 mg elemental from Zinc Gluconate, Probiotic Blend 5 Billion CFU guaranteed at end of shelf life including Bacillus velezensis DSM 15544 and Enterococcus lactis NCIMB 10415

ALWAYS FREE FROM: Fillers, artificial flavours, artificial preservatives, artificial colours or dyes, grains, corn or wheat, peas or legumes, potatoes, flaxseed, and palm oil.

How to use

Getting started is simple and gentle on your dog's system. Mix into your dog's regular meals or sprinkle on top. Use each day consistently for best results.

Days 1 to 3: Start with half the recommended serving to allow your pup to adjust

Day 4 onwards: Move up to the full recommended daily serving.

Feeding Guide
1 level scoop (6.5 g) per 25 lbs (11 kg) of body weight. Sprinkle over or mix into food once daily.

• Up to 25 lbs (11 kg): 1 scoop daily
• 26 to 50 lbs (12–22 kg): 2 scoops daily
• 51 to 75 lbs (23–33 kg): 3 scoops daily
• 76 to 100+ lbs (34–44+ kg): 4 scoops daily
• Over 100 lbs / 44 kg: 1 level scoop (6.5 g) per 25 lbs (11 kg) body weight.

★★★★★ Trusted by pet parents

Those barking about Superwild

4.7

Rated 4.7 out of 5 stars

Based on 1,080 reviews

Total 5 star reviews: 882

Total 4 star reviews: 118

Total 3 star reviews: 22

Total 2 star reviews: 21

Total 1 star reviews: 37

93%would recommend this product

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1,080 reviews

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MA
Margaret A.
I recommend this product
Rated 5 out of 5 stars
12 seconds ago
aussie joints
our aussie turned 10 a few months back, so we started on this to help with joints, we can definitely see a difference this past couple of months - will continue to use
Was this helpful?
RN
Rachel N.
I recommend this product
Rated 5 out of 5 stars
Yesterday
Must have
Used now for over 90 days, and the itching on my dog has settled. cannot believe the difference.
Was this helpful?
SH
Steve H.
I recommend this product
Rated 5 out of 5 stars
2 days ago
thank you
Thank you
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Y
Yasmin
I recommend this product
Rated 5 out of 5 stars
6 days ago
Thanks so much
Thank you so much to the superwild team – the only supplement thats managed to make a difference. Started to see benefits like less itching and more energy around the 60 day mark
Was this helpful?
HA
Hannah A.
I recommend this product
Rated 5 out of 5 stars
1 week ago
such an amazing blend
I was actually sick of seeing all the wheat, rice and corn fillers, as well as bulking agents, so it's a breath of fresh air to see a blend thats actually clean, and in powder format, as i was forgetting to give to my dog every day - thanks. Hannah
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What customers report

79% saw visible improvement in skin health, shinier coat, less itching*

84% saw visible improvement in quality of overall life*

82% saw visible improvement in gut & digestion, firmer poops*

* Anonymous survey of 895 Superwild customers who purchased Super Everyday in 2026.

One scoop, or four jars

What you get, against what the cupboard usually holds.

Superwild Super Everyday supplement jar — all-in-one powder blend

Generic dog supplement soft chews for comparison

One product to buy

One scoop, once a day

Free from fillers and binders

Free from glycerin and synthetic palatants

Flavoured with real beef broth

Independently tested every batch

Priced to your dog's weight

Common questions

How long before the coat changes?

Eight to twelve weeks. Coat grows rather than transforms, so you are waiting on a growth cycle. Most owners notice the skin settling before they notice the coat.

Will it stop the itching?

It is not a treatment and it will not act like one. What it does is support the skin barrier and a balanced inflammatory response, daily, over months. Persistent itching needs a vet, it can have causes a supplement has no business addressing.

Could it be something in their food?

Possibly, and that is a diagnosis rather than a guess. An elimination diet run with your vet is how that gets answered. Daily support sits alongside that work, not instead of it.

Does it help with shedding?

Owners frequently report less coat around the house. Shedding is driven by daylight, breed and season as much as by nutrition, so treat it as a welcome side effect rather than the reason to start.

My dog’s skin is broken and sore right now.

See your vet. Broken skin can become infected and needs treating properly. Start daily support once it has healed.

How does a supplement reach the skin and coat?

From the inside, which is where most of the work happens. DHA supports the skin barrier and coat condition, zinc supports normal skin renewal, and collagen supplies the protein skin is largely made of. Beta carotene converts to vitamin A as the body needs it. The coat you can see follows the skin you cannot.

Give it a full coat cycle

One scoop a day for twelve weeks is the honest test. Priced by weight, adjustable any time.

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