{"title":"Home page","description":"\u003cp\u003eDaily supplements made for the dog you actually live with.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSuperwild builds vet-formulated daily supplements for UK dogs — the powders, scoops, and toys you reach for first thing in the morning, not the ones that sit in the cupboard for six months.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSuper Everyday is the flagship: one scoop covers joints, gut, skin, and immune support with collagen from beef broth, DHA from algae oil, and prebiotic fibre from pumpkin. No fillers, no synthetic dyes, no glycerin chews disguised as nutrition. Made in the UK, third-party tested, and dosed at amounts that match the published research rather than the marketing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWe started Superwild because the supplement aisle had become a sea of soft-chew packaging and vague claims, and our own dogs weren't getting better. The brand's a deliberate response to that — fewer ingredients, higher actives, and prose written by people who clean up after dogs at 6am.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBrowse the range below. If you'd rather the product pick you, the Super Score quiz takes about 90 seconds and matches your dog to the right format and dose.\u003c\/p\u003e","products":[{"product_id":"super-everyday","title":"Super Everyday","description":"\u003ch2\u003eOne scoop. Every day. Built for the dog you actually live with.\u003c\/h2\u003e\n\u003cp\u003eSuper Everyday is a daily powder you stir into the bowl. One scoop replaces the four or five separate jars most dog owners end up stacking — collagen, omega-3, prebiotic fibre, and named probiotic strains in a single scoop.\u003c\/p\u003e\n\u003cp\u003eWe built it around a frustration. Even the best UK kibble or fresh diet sits in the bag for weeks before it reaches your dog, and the active ingredients people care about — collagen, omega-3, prebiotic fibre, named probiotic strains — degrade on shelves. Adding them daily, at amounts that match published canine nutrition research, is the difference between a supplement that's doing real work and one that just looks reassuring on the kitchen counter.\u003c\/p\u003e\n\u003ch3\u003eWhat's in the scoop\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHydrolysed beef collagen peptides.\u003c\/strong\u003e Type I and III collagen — pre-broken-down so it's readily absorbed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDHA from algae oil (schizochytrium).\u003c\/strong\u003e A clean, plant-based source of DHA omega-3, free from the heavy-metal questions that fish oil raises.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePumpkin fibre.\u003c\/strong\u003e A prebiotic fibre, naturally derived.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGlucosamine HCl 300mg, chondroitin sulfate 250mg, MSM 300mg per scoop.\u003c\/strong\u003e Dosed at the per-kg amounts published canine nutrition research uses — not the trace levels you'll find in most soft chews.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBacillus subtilis and Enterococcus faecium probiotics, 2.5 billion CFUs each.\u003c\/strong\u003e Canine-relevant strains, not rebadged human ones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGreen-lipped mussel, blueberry, cranberry, acerola cherry, carrot, taurine, L-carnitine, zinc, quercetin, CoQ10.\u003c\/strong\u003e Antioxidants and co-factors that round out the formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's NOT in it:\u003c\/strong\u003e artificial flavours, artificial preservatives, colours or dyes, fillers, glycerin, palatants, soy, wheat, corn. If you can't pronounce it, it isn't in the scoop.\u003c\/p\u003e\n\u003ch3\u003eHow it tastes, and how to use it\u003c\/h3\u003e\n\u003cp\u003eMade with real beef broth, so most dogs eat it like a treat — sprinkle it on dry kibble, stir it into wet food, or mix into bone broth. One scoop per 11kg of body weight, daily.\u003c\/p\u003e\n\u003cp\u003eSuperwild Super Everyday is a complementary feed, not a veterinary medicine. It is not intended to diagnose, treat, cure, or prevent disease. Always consult your vet for medical concerns.\u003c\/p\u003e","brand":"Superwild","offers":[{"title":"0 - 11kg (1 scoop per day)","offer_id":57948470608253,"sku":"SW-DP-P-01-30","price":24.0,"currency_code":"GBP","in_stock":true},{"title":"12 - 22kg (2 scoops per day)","offer_id":57948470641021,"sku":"SW-DP-P-01-60","price":29.0,"currency_code":"GBP","in_stock":true},{"title":"23 - 33kg (3 scoops per day)","offer_id":57948470673789,"sku":"SW-DP-P-01-90","price":36.0,"currency_code":"GBP","in_stock":true},{"title":"34 - 44kg (4 scoops per day)","offer_id":57948470706557,"sku":"SW-DP-P-01-120","price":42.0,"currency_code":"GBP","in_stock":true},{"title":"45 - 55kg (5 scoops per day)","offer_id":57984487817597,"sku":"SW-DP-P-01-150","price":48.0,"currency_code":"GBP","in_stock":true},{"title":"55kg + (6+ scoops per day)","offer_id":57984487850365,"sku":"SW-DP-P-01-180","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/7004\/7101\/files\/render_1.png?v=1774537351"}],"url":"https:\/\/www.superwildpets.com\/collections\/frontpage.oembed","provider":"Superwild","version":"1.0","type":"link"}